How to survive in a Politically Correct World?
To help develop awesome creative, here are 5.5 tips discovered and within the realm of political correctness.
Before you brainstorm, get your Politically Correct:
“One of the biggest ways companies can put good diversity intentions into action is by uncovering those biases that hold everyone back”. Even before you begin the creative process layout on the table all the stereotypes you can. According to 2014, a multi-university study identifying stereotypes and creating a safe place for communicating helps creativity reach new heights.
Know thy customer:
Know they need, ask their feedback, look for what they want in future too. loyalty marketing Conduct research to know what can ruffle feathers and out and what they love or know your customers inside and get in the way of your message.
Know thy non-you
Get outside of your comfort realm and BEFRIEND people who look, act, think, and believe completely opposite of you to help broaden your overall thinking processes and patterns the mere act of personally knowing and understanding people from different cultures can really work.
Be choosy with brainstormers
The creative process is the place to be crazy and free, in order to be inclusive and get buy-in often times, we invite everyone and his or her brother to a brainstorming session. Invite a small group of smart, curious, culturally astute men and women who can dream up all kinds of crazy with all kinds of freedom within legal limits, of course. Stop the train right here. The creative process is neither the time nor place for buy-in.
Don’t freak out. Just be kind
You will never be politically correct of all, just try to be kind in your creative and avoid general negativity. We are a world of 7.3 billion people and, therefore, 7.3 billion individual identities so don’t limit you in the pursuit of trying. This tip is key, so it gets an extra half point. The politically correct world need not be a buzz kill for creativity.
Practice co-ed brainstorming
The subsequent clear lines of communication helped creativity flow and the same study cited that mixed-gender groups were more likely to uncover biases than single-gender groups. “Political correctness facilitates more comfortable sharing of creative ideas or ‘fear to offend’, in male-female teams by reducing the uncertainty, that people tend to experience when interacting with the opposite sex,”